• Home
  • About
    • About Us
    • Privacy Statement
    • Data Security Policy
    • Payment Security Policy
    • Our Memberships
  • Solutions
    • Onsite Services
    • Online & Mobile Solutions
    • Exhibitor Management System
    • Smart Events
    • Business Intelligence Reporting
    • Exhibitor Lead Tracking
    • Technology Partners
  • Blog
  • Contact
  • Request a Quote
  • Exhibitor Lead Tracking
    • Exhibitor Lead Tracking Order
  • 中文
  • Home
  • About
    • About Us
    • Privacy Statement
    • Data Security Policy
    • Payment Security Policy
    • Our Memberships
  • Solutions
    • Onsite Services
    • Online & Mobile Solutions
    • Exhibitor Management System
    • Smart Events
    • Business Intelligence Reporting
    • Exhibitor Lead Tracking
    • Technology Partners
  • Blog
  • Contact
  • Request a Quote
  • Exhibitor Lead Tracking
    • Exhibitor Lead Tracking Order
  • 中文

Is it still called innovation if it’s an opportunity seized?

  • Posted by Jo-Anne Kelleway
  • On April 15, 2016
  • 1 Comments
  • Event Tech, Info Salons, Innovate

According to Webster’s dictionary, the definition of innovation is the act or process of introducing new ideas, devices, or methods.

As an entrepreneur I’m always trying to conjure up new ideas or products that I believe our clients will want to use in the future. Second guessing the future and getting it right is pretty tricky. Luckily I have managed to get it right some of the time. But what if the delivery & execution takes a different direction, and with a bit of luck & good timing takes a product from being good to great. Is it still innovation?

Info Salons China has been developing excellent marketing platforms within WeChat for 3 years. Our clients’ shows within China have benefited greatly from the considerable response our marketing tool has generated. Using our WeChat platform we have been able to grow pre-registration in unanticipated numbers and achieve remarkable growth in actual turn-ups onsite. We are so pleased with this result that we have applied for an UFI Technology Award this year.

This alone is great innovation…but then came the next step up.

I attended the UFI CEO Forum early February this year with Gu Xuebin, our MD Greater China. We talked to our clients about how our WeChat marketing platform was revolutionizing attendance drive in China. During these conversations with our clients, the direction changed slightly with the following question:

Why can’t we use this tool to promote our international events to Chinese buyers & exhibitors?

It took us only a few months to develop a new business model using the same WeChat platform. By the time we attended the SISO CEO Summit early April, we had a product that we could offer organisers for their shows in the US and Europe. Not only to promote their shows to the Chinese marketplace, but to target qualified Chinese buyers & exhibitors, and provide a transaction model for potential delegate spend.

For the first time in 25 years, Info Salons Group focus has jumped the Greater Asian geographical boundary. We are now squarely focused on worldwide expansion. This time our innovation has come in response to client demands instead of in anticipation, but it is true innovation none-the-less.

 1

1 Comments

Hans Blett
  • Apr 12 2020
  • Reply
Amazing. We breath innovation here ... keep up the great work!!

Leave Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Strategic Integration of Recent CDS and Info Salons Acquisitions to Power Freeman’s Event Registration Offering
  • 4 Case Studies: Using Facial Recognition at Trade Exhibitions
  • Exhibition Industry Predictions 2019
  • Data Grows Up: What Data Trends Look Like in 2019
  • Get a Handle on Data Integration: Your Beginner’s Guide
Recent Comments
  • moses brodin on Will blockchain finally answer the question of “Who Owns The Data”?
  • Hans Blett on Is it still called innovation if it’s an opportunity seized?
  • Haseeb Uddin on How To Read The Digital Crystal Ball for the Events Industry
  • Megan Bell on Exhibition Industry Predictions 2019
Archives
  • October 2019
  • August 2019
  • January 2019
  • December 2018
  • November 2018
  • May 2018
  • April 2018
  • February 2018
  • December 2017
  • November 2017
  • October 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • January 2017
  • October 2016
  • September 2016
  • July 2016
  • April 2016
  • March 2016
  • February 2016
Categories
  • Big Data
  • Conference
  • Event Tech
  • EventProfs
  • Events
  • Expo
  • Freeman
  • Info Salons
  • News
  • Uncategorized
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Middle East Sets the Pace for Advocate Marketing Impact

Previous thumb

What does Global Exhibitions Day really mean?

Next thumb
Scroll
Recent Posts
  • Strategic Integration of Recent CDS and Info Salons Acquisitions to Power Freeman’s Event Registration Offering
  • 4 Case Studies: Using Facial Recognition at Trade Exhibitions
  • Exhibition Industry Predictions 2019
  • Data Grows Up: What Data Trends Look Like in 2019
  • Get a Handle on Data Integration: Your Beginner’s Guide
Latest Tweets
  • Vaccine passports - panacea or placebo? We do need to focus on delivering newly designed health-safe events in the… https://t.co/jj1BEQOd5sApril 13, 2021 - 10:53 pm
  • Very proud to be an ambassador of the ETT Journey to re-open the Exhibition industry: https://t.co/lAFwqzEBcV Joi… https://t.co/xhCpxQGAT0March 26, 2021 - 6:14 am
Archives
  • October 2019
  • August 2019
  • January 2019
  • December 2018
  • November 2018
  • May 2018
  • April 2018
  • February 2018
  • December 2017
  • November 2017
  • October 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • January 2017
  • October 2016
  • September 2016
  • July 2016
  • April 2016
  • March 2016
  • February 2016
About Us

Info Salons, the leading event technology company for registration and attendee database management, has over 20 years of experience, delivering custom built applications that enhance our clients’ events.

Our bespoke software solutions assist organisers in connecting their buyers and event content to the exhibitor communities they serve.

Our online & mobile applications and our professional onsite services, deliver exceptional experiences to your event attendees.

© 2017 Info Salons. All Rights Reserved.