After It’s Over
Turn your data into business intelligence. You can. And we have the tools and team to back you up.
The amount of data that is created through all channels including websites, CRM, social and marketing automation tools is, according to IBM, an astounding 2.5 quintillion bytes of data each day. So what does this mean for your event marketing strategy?
The big challenge for event organisers is to harness and monetise golden nuggets of information from the huge volume and variety of incoming data – in all its diverse formats.
Understanding your data is only difficult if you don’t know what you’re looking for and if you didn’t plan your event marketing strategy to track results.
Being able to analyse your own “Big Data” leads to valuable insights about your event audience. Info Salons data analysis tools provide deeper insights of your data and may lead you to making your most important decisions about the future of your event.